About Us

Hello, I'm Shikha Gayen, and kurlywurly.store is more than just an online fashion brand; it's a dream born from a desire to empower and uplift. Like many aspiring entrepreneurs, I was initially lost in a sea of possibilities, unsure of where to begin. My passion for travel and connecting with diverse communities, particularly in rural areas, led me to meet extraordinary women. These ladies, brimming with talent and a strong desire to contribute, were bound by their home and family responsibilities.

It was then, on International Women's Day 2025, that kurlywurly.store was conceived – a business designed to provide them with meaningful employment and financial independence. The spark ignited when I realized the potential of our wardrobes. We often invest in beautiful, yet rarely worn, outfits. What if we could reinvent them?

By creating detachable, handcrafted accessories and embellishments, we could transform a single garment into a multitude of looks. Coupled with the discovery of incredibly talented women crafting stunning handmade jewelry and accessories, our path became clear.

Each piece you find at kurlywurly.store is a labor of love, a testament to the artisan's skill and dedication. We believe in fair compensation, not just salaries, but a share of the sales, ensuring these women directly benefit from their hard work. When you choose kurlywurly.store, you're not just buying a product; you're investing in a dream, empowering these remarkable women to grow and thrive.

Thank you for being a part of our journey.